Data enhances investment efficiency and agility
To optimise value creation, we are developing revenue growth management – a technique that draws on a powerful digital resource combining financial and market data to help sales and financial teams develop strategies that optimise product pricing. Technology and data are invaluable decision-making tools that guide us towards relevant investment choices to support the Group’s future growth.
Revenue growth management relies on a powerful digital resource combining financial and market data to help sales and financial teams develop strategies that optimise value creation. Our goal is to improve product positioning and enhance value across different criteria (price, special offers, product assortment and distribution channels) to secure optimal return on investment. This approach gives L’Oréal the agility to seize valorisation opportunities whenever and wherever they arise. Thanks to these cutting-edge tools, our financial teams can engineer value creation and drive performance with sales colleagues. They also gain more time to focus on other high value-added projects, such as strategy development based on data analysis, risk management and forecasting.
A more comprehensive view of finance
Extra-financial data is at the heart of our overall performance measurement and goes hand in hand with a rigorous and disciplined approach to finance. Thanks to flexible P&L (profit and loss) management, we monitor our profitability and cash flow, ensuring that we have the investment capacity to finance major transformations and acquisitions. This keeps us on track to meet our far-reaching goals for sustainable development and growth. We have continued to implement our roadmap to achieve the targets set by the L’Oréal for the Future programme and to invest in external growth, as evidenced by the acquisition of the beauty brand Aesop in 2023 – the Group’s biggest acquisition to date.
